酒水穿新衣，设计找古一。大家好，我是古小一。随着禁酒场景（比如严禁酒后开车）越来越普遍、传统烈酒戒酒人群越来越广大，无醇或低醇烈酒已如燎原之势的星星之火，吹遍全世界，并已成为国际烈酒中的一个品类，国际葡萄酒与烈酒大赛（IWSC）都已为此品类专门开辟了奖项。

无酒精烈酒（no alcoholic spirits），也叫无醇烈酒，即不含酒精的烈酒。它与一般的烈酒蒸馏厂不同，无酒精烈酒不是通过传统的谷物蒸馏来生产烈酒，而是通过提炼天然植物或混合天然植物来达成，它一定程度上保留了传统烈酒的口感、风味和颜色。但最大的区别就在于，它的酒精含量为0%ABV。一个新的品类的出现，往往是最容易获得消费者注意的全新赛道。因而一个有新意的能打动人的酒标签设计，将会是加速消费者做出购买行为的最好催化剂。

那么不含酒精的酒精不能像酒精饮料那样令人陶醉？Changin‘想要探索处一种新的思维方式，在非酒精的精神中享受精选的蒸馏香草味道。Changin‘的酒标签设计从正面看被设计成一个通往另一个世界的入口，一个被困在自己世界里的人正在尝试走进Changin‘酒中，然而当消费者通过洞口望向酒中，将可以在Changin‘酒中窥见一个新的、自由的多彩的画面世界。寓意着你可以通过Changin‘——非酒精烈酒进入一个全新的美好领域。酒瓶设计的巧思正是在于此，酒的标签设计分为两种不同的画面，以强调不同的思维方式。整个瓶子的细节设计迫使你仔细观察并参与设计：拿起瓶子，仔细看看里面发生了什么。它立即引起人们的好奇心。在一个注意力有限的世界里，Changin鼓励你思考并仔细观察。它是当今时代精神的产物，不仅仅是一杯饮料。并且为了保证可持续的包装，Changin‘的设计是无塑料的（玻璃瓶、木塞盖、纸标签），其选择的成分也是100%有机的。

The label design very much represents that change. People are trapped in their own, monotonous world and can take a peek into a new, colourful and free world. It is inspiring to acquire a new outlook on things and to escape a stuck mind-set. The colours give you an idea of the positive experiences that await you if you let them happen. The design of the bottle is split into two different image styles to emphasize the different mind-sets: a clean front label and colourful back label which is only visible from inside the bottle. It is designed like an entrance to another world which you can only access through Changin‘ – the non-alcoholic spirit. To guarantee sustainable packaging, Changin’ was designed plastic-free (glass bottle, wood & cork lid, paper label) and its chosen ingredients are 100% organic.

The name Changin’ is a combination of the words “change” and “gin” as the taste of the drink is inspired by gin. The font of the logo and the colours on the back label represent the idea of psychedelic visualisations where all aspects of perception and mental associations can be altered – and that’s all about changin’ the mind-set. The detailed design of the whole bottle forces you to take a close look and to engage with the design: pick up the bottle and look through it to see what’s going on inside. It arouses instant curiosity. In a world with limited attention spans, Changin’ encourages you to think and take a close look. It is a product of today’s zeitgeist and so much more than just a drink.

关于今天《塑造差异化的CHANGIN’无酒精烈酒标签设计》的介绍希望对大家有所帮助，有想说的可以添加微信，古一设计深圳十多年经验的酒包装设计公司，想了解更多产品包装设计案例，欢迎访问古一设计官网：https://www.szgoing51.cn。古一设计品牌编辑部/整编，如有转载，请注明来自古一，谢谢。